Have you ever experienced a time when you put the time in to produce a view and when the time comes time to distribute, it falls flat on its face? This article is here to help. This video structure has been used to attract and retain YouTube viewers based on proven YouTube tactics and strategies. Along with our strategies, we will reveal some advanced audience retention techniques to further improve your video’s effectiveness.

Keep in mind, to create an effective YouTube video:

YouTube visitors decide whether or not they want to watch your video within the first 15 seconds, so you must make sure that the introduction to your video attracts viewers to keep watching. The two most common mistakes people make in their introductions are:

INTRODUCTION

Having a successful introduction will ultimately affect your Audience Retention and Total Watch Time statistics, so it is very important to create a video introduction that will keep viewers watching. Here are three proven video introduction tips to use for your video:

DECIDING THE LENGTH OF YOUR VIDEO

If you search the web to find out the optimal length for YouTube videos, you will most likely find many different articles telling you a wide variety of lengths. In our experience, longer videos with run times of about 7-17 minutes always perform better than shorter videos.

Middle Portion of Video

If you are struggling to brainstorm a video format, here are a few tested and proven video formats that you can reference when structuring your video. These techniques will keep viewers engaged and increase your Audience Retention and Total Watch Time statistics.

Ending Your Video

Now that you have the first two-thirds of your video outlined, it is now time to structure your video’s ending. The endings of videos are just as important as the introductions because the right ending can boost your video’s engagement signals (Likes, comments, shares, subscribes, etc…). 

An effective video ending can lead to more video channel subscribers and generate a lot of extra video views. The ending of videos is the optimal place to feature links to other videos on your channel. If someone clicks on one of the links you feature at the end, YouTube will in-turn promote your original video because it kept the user on YouTube longer.

Here are some successful strategies to implement in your video ending that will boost your conversions:

ADVANCED AUDIENCE RETENTION TECHNIQUES

Now that we have given a few suggestions on how to outline your next video, this section will outline some advanced audience retention

Now that you have an abundance of YouTube strategies under your belt, it is time to go create a video and watch your YouTube views take off!

With an in-house Tampa video production team, we have years of experience creating, producing and distributing hundreds of videos on YouTube. We have learned from the best and have honed our craft so that we can educate others on how to create effective YouTube videos. If you have any further questions, feel free to contact us!