TECO needed help getting their message to the people. Without a specific concept, the Farmore team created a branded series that utilized renowned Chef Jeannie Pierola. Unique recipes paired with creative storytelling allowed the series to deliver TECO's value proposition as well as new rebates for their customers.
In addition to the homemade recipe videos, we produced a commercial spot to promote the entire Flavored By Flame series with the intention to drive people to the People's Gas Cooking website.
In this series, one of Tampa Bay's renowned chefs demonstrates how the home chef can elevate their cooking skills by utilizing natural gas cooking.
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